Fearless Selling: Tips to Building Your Business
September 30, 2006 | Posted in Leading Hartfully, Wealthy Woman | By Gaia Hart
The last segment in the series of Fearless Selling: How to Energize Your Marketing Strategies and Build Business Relationships.
When I launch a new product such as a card deck of 52 Ways to Have Fun at Work, then I send my clients a sample of my new product as a thank you gift for choosing to partner with me in business. When I see an article in a trade magazine that I think would be valuable to a client, I will send them a copy whether it is about my, written by me, or just on a topic that would be of interest that is sent along with a note that I’m thinking about them.
I always send a thank you gift to a client along with a hand-written note after every presentation in appreciation for collaborating on a program for their members or employees. I keep a stock of a variety of items on hand that represent the image I want to project for my business. I have had items customized for me, I’ve found items in catalogs and malls that had just the right flair and I pick up a bulk order of them, or I have made ceramic plaques with the phrases I use in my programs to give as gifts. I change items every year or two to keep it fresh and I keep track of what I have sent to whom so I don’t give a repeat gift.
Another way I’ve found to keep in touch by adding value is to offer clients or their customers a free tele-class as a premium. Clients can either offer the tele-class to their team members or they can offer it to their customers and use me as their thank-you to their customers. Bridge lines are inexpensive to rent and it gives me a chance to offer more information and services to my customers.
The best way I have found to keep in touch and to keep building on relationships is to add value to people’s lives and to save them time, money, effort, or energy, or at least give them information or products that will do the same for them. When I make contact, I make sure it will be welcomed.
What kinds of things are you doing to energize your marketing strategies and build better business relationships. Remember, you don’t necessarily do business with another business. You do business with people. I can’t say enough about the neatest product I’ve found to build business and personal relationships through www.BizBuilderCards.com. Kody Batemen and his team have developed the slickest way yet to keep in touch with people using a click of a mouse to send real-life paper cards that are customized by you and that end up in their mailbox. The response from my clients and friends has been overwhelming to get something other than junk mail or from Ed McMahon in their mailbox. The coolest part about it is that the company is a pay-it-forward kind of company that promotes gratitude, acknowledgement, appreciation, and a celebration and honoring of somebody else’s life. I am happy to set up a free gift account for you to try it on for size and see how easy it is to touch somebody’s life through a customized greeting card. I will even pay for the postage. Give me a call to set up a 10-15-minute session so you can start sending out cards.
To Your FUNomenal Success!
Gail