Your Values, Feel Valued, Give Value & Matching Values
May 10, 2010 | Posted in Leading Hartfully | By Gaia Hart
Comments Off on Your Values, Feel Valued, Give Value & Matching Values
There’s a lot of talk about value these days. Whether it’s knowing your own priority of values, feeling valued by others, adding value to a sale or service,s or matching values with your partner or your workplace. Is there alignment with your values and those you choose to deal with in your work and home life?
If we don’t feel valued, we walk. Whether it’s in our personal life or in our professional life. If our partner isn’t valuing us or our values don’t match with them, there is a good chance the relationship will fizzle or you will walk away before the big downward spiral.
In business, it’s the same thing. If we don’t feel valued as a client or customer by the service, attitude or inferior products or behavior – we take our business elsewhere. If we’re mistreated, not honored, patronized, ignored, spoken to in a rude manner, experience unacceptable or sub-par service, we walk. It takes just one person in the service delivery chain to really screw things up for a business owner or company. Your font line is your bottom line where the rubber meets the road in customer retention and one surly, sour receptionist/cashier/call center rep/sales person can ruin it for you. And there goes the lifetime value of that customer.
It pays you dividends many times over to train your team in the manner you wish to be treated and wish them to treat your customers. It starts at the top – how they are treated is how they will treat your clients. Value your team and they will be more likely to value your consumers. It sure helps to hire them with positive dispositions in the first place. You can train skills, but it’s much harder to train attitude and outlook.
Matching your values to your workplace or to your preferred providers of service is critical in maintaining a long-term happy partnership. Before deciding upon a career path, job or personal or business to business provider, get clear on how your values match the values of that other business. If there is a big discrepancy, then it will create tension, strife, frustration and ultimately a deterioration of the connection. It is not a pretty sight. If you can determine some of the foundational values of your chosen business, then you’re one step ahead of the game.
Clues as to what a company values is in their marketing materials, how they treat their team members, how they treat their customers, what type of business they are in and who is running the show. Make sure there is a good match between what you value and who you spend your time and money with to ensure smoother sailing in future endeavors.
How are you offering value to your customers, your employees or business partners? How do your personal values spill over to your work? How about your friends, family, loved ones? Is there a good match between what you hold in high value and what they hold in high value? If not, there may need to be some tough decisions ahead.
Is there an alignment with your values and what you do for a living? Or your values and how you treat your customers? If things are out of alignment, you will know something isn’t right. Take stock of your values and how that colors your choices in your personal and professional life and make changes to align them to feel more energized.
Getting Real with REALationship Marketing, a Teleclass
February 18, 2010 | Posted in Leading Hartfully, Wealthy Woman | By Gaia Hart
REALationship Marketing is focusing on the REAL relationship in the equation rather than on the marketing part. Putting people first and things second with the philosophy that appreciation wins over self promotion every single time. When you truly take care of people then they will take care of the bottom line, whether it be your internal customers (colleagues) or your external customers (clients). We will cover the insider secrets to winning the game of relationship marketing in this quick, hard-hitting, content-filled teleclas.
We will cover practical, proven, simple, successful strategies you can implement immediately to grow your network and your net worth by practicing REALationship marketing. If you are tired of the usual marketing techniques, suffering from a slump in repeat business or new business, or just ready for something new and exciting to get your creative juices flowing, then this session is for you. By attending this teleclass, you will learn the insider’s secrets to what some have called a crusade and others deemed the humanitarian way of marketing. Come learn what has been the missing piece in your marketing plan… until now. You will be given the secret weapon to win the game of relationship marketing and blow your competition off the playing field.
If you use these strategies every day for 90 days, I know you will see positive results.
Learning Points & Benefits:
1. How to have your customers love you even more than they do and keep them coming back
2. Scary business statistics on why your current marketing or the spray and pray method is a waste of time and money
3. How to create the top 3 critical things you need to make a sale and cultivate repeat sales
4. How to easily get your customers to refer you
5. How to have a competitive advantage over 97% of your competitors using direct mail that your target market will read
6. How to monetize your marketing and get results – the power of connection
7. How to expand your business growth exponentially while saving time, energy, effort and money and cloning yourself (sort of)
8. How to make a living through giving using the vehicle for the Law of Attraction
9. How to never be in the doghouse again for forgetting a birthday or anniversary
10. Get some free bonus gifts just for attending that can be priceless for you
This teleclass hosted in Pacific time, 5:30pm on Tuesday, 23 February at 218-339-7777, pin 766-8800# by International Professional Speaker, Author and SOC Executive Gail Hahn, MA, CSP, CLL. Gail has been a successful entrepreneur with several businesses for over 13 years and is featured in 12 International Who’s Who business professionals directories for her contribution to the business world. She is one of less than 500 Professional Speakers in the world earning the Certified Speaking Professional designation and one of less than 100 Executives with the Send Out Cards Corporation. She is also the CEO, Chief Energizing Officer of www.Funcilitators.com and facilitates retreats, VIP programs and teleclasses to energize entrepreneurs, execs, employees and organizations. See her blog at www.GailHahn.com.
Join us while we pull back the curtain and reveal how to win the game of REALationship Marketing using genuine thoughts, actions, feeling and words over sales pitches to attract the right people into your life and your business. We’re getting real with relationship marketing and showing you exactly how you can turbo-charge your marketing while focusing more on the relationship than marketing. Looking forward to ‘seeing’ you on the call and giving away extra super special bonuses to those who choose to attend and take their business and their life to the next level.
If you have questions about this event – email me at Gail@GailHahn.com. Test drive a unique system for connecting with your customers at www.BizBuilderCards.com and send some cards on me to see how it works. I’ll bet you hear from the customers to whom you’ve sent a heart-ful card. I double-dog dare you. 🙂
Check out this video on how receiving a heartful card affects others. http://www.youtube.com/watch?v=RQqtVobx1oI&list=PLtUVv9eXCdIKmF4MMCOVMBuzeZ1nrrUQF
SOCTV Guest this Thursday – REALationship Marketing
January 19, 2010 | Posted in Leading Hartfully, Wealthy Woman | By Gaia Hart
Join us Thursday, 4 February on SOCTV as I will be interviewed on becoming an Executive, REALationship marketing, steps to success and the power of appreciation. If you missed it, look under the archives on your SOC site. Don’t have a SOC site yet? Contact me at Gail@BizBuilderCards.com to get your own site.
REALationship marketing started out as a typo. Yep, I found I had mis-typed the word relationship at least 3 times. Of course one of the times happened to be on a postcard printing of several hundred postcards. I realized it was a subliminal sign and that’s when I coined the term and made it official. (AND, I didn’t have to trash all those postcards – the old lemon and lemon aide trick.)
REALationship marketing is when you focus on the real relationships in the equation of relationship marketing. Most business-owners are focused on the marketing. When you focus on others and what you can give to them to improve their life, or help them build STEEM, (Save Time, Energy, Effort and Money) instead of what you can get them to do, or what you can get from them; the entire energy is shifted.
Shift your energy in your business and in your marketing to a “give to” versus a “get from” attitude and things will start to shift for you. We all need to become generous givers as well as excellent receivers. You can’t have one without the other, so one is not better than the other – just opposite sides of the same coin. Practice being an excellent receiver and a gracious giver and the next time you are doing a marketing piece, review it for REALationship purposes. Does it attract what you want to attract, are you adding value, are you offering something to make other’s lives better? Remember that everybody is tuned in to the station WIIFM – ‘what’s in it for me’.
Join us as myself and other Executives and Senior Executives are interviewed about our steps to success on SOCTV. To find out more about how to tune in to SOCTV, send me an email Gail@GailHahn.com
To Your FUNomenal Success!